Hashtags and their impact on your brand

The power of hashtags

The hashtag (#) is the most popular internet symbol known after the ‘at’ (@) symbol. A decade ago, it had no real meaning or use to the internet beyond signifying ‘number’. Today, it’s ubiquity is unmatched.

From personal accounts to brand pages, social media is filled with hashtags. We have seen brands and causes rise to the top of trends as a result of proper hashtag use and we have seen causes bring down brands with hashtags. One thing is clear, to compete effectively on the social web, there has to be an understanding of this phenomenon and how to use it.

The do’s and don’t of hashtags

  1. Don’t over-hashtag a single tweet. Even Twitter recommends no more than two hashtags per tweet.
  2. Choose one hashtag to speak for your brand and strengthen consumer awareness
  3. Choose a hashtag that is easy to remember and crystal-clear.

Check out this infographic and learn how hashtags can impact positively on your brand and grow your cause. Don’t forget to share with us your experience on how hashtags have worked for you. Do you think it is here to stay?


Harnessing the Power of the Hashtag by Kobby Koomson for the #THRIVE blog. Kobby is an expert in digital media marketing and manages http://www.rsvpshow.com