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Tips for Successful Social Media Marketing

With research showing the continuous rise of influence of social media marketing across all industries, it is crucial to create strategies that incorporate social media into all facets of your business. There are a number of things one can do to improve their social media marketing and we have selected five of them that will get you started on the right path to effective social media marketing.
CONTENT CALENDAR IS A MUST!
Plan out  your strategy by deciding what your business wants to achieve, by when and expected results.
Use your target audience to determine what platform you should be on
Draw up a content plan mapping out what you want to share on social media, what platform, what time and what day. Let it guide you to implement accordingly.
TARGET YOUR AUDIENCE 
Target your audience strategically, there are a number of articles that list the different times that each demographic is online or most active on social media (Here’s an example: https://blog.hootsuite.com/best-time-to-post-on-facebook-twitter-instagram/). If you want the highest Return On Investment (ROI), make sure you tweet or post your content online at the time when you will get the most responses/engagement.
INTERACT ACTIVELY WITH YOUR FOLLOWERS/USERS
Social media marketing is not just flinging info or pushing content to users. You have to engage with your followers and take part in conversations. Make sure to respond to people quickly and handle conflicts or complaints with respect.
OFFERS/PROMOTION
Think about offers and promotion. Everyone loves a good deal and people respond well to offers or promos. Think of offering discounts, deals or promos every now and then on your services or products.
PLAN, EXECUTE, REVIEW AND REFINE YOUR SOCIAL MEDIA PLAN
Constantly refresh your plan accordingly. Pay attention to your clients’ behavior and changing trends in your industry. Use it to identify success strategies and refine your approach.
With these quick tips (and tenacity), you should be well on your way to achieving your business goals successfully with social media marketing!
Tips for Successful Social Media Marketing was written by Afua Boadu for the Thrive blog.

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